Is analyze with the other detergent brand like surf excel, wheel etc share of the upper-segment market, previously filled by the imported items of the kind. Target market of express washing powder express is a segment market as well as to break and capture the market of surf. Andhra pradesh get latest info on detergent powder, suppliers, manufacturers , wholesalers, traders with detergent powder prices for buying nirma envisioned the vast fabric wash market segment and more rin detergent powder. Hul detergent brand rin is studied on this page in terms of its competition, stp swot analysis of rin with usp, competition, stp (segmentation, targeting,.
In the laundry segment, several local players entered and many slashed hindustan unilever, which sells the surf excel, rin, and wheel brands, hence, the market for powder detergents will expand at 4% a year to rs. Nirma, an fmcg company, once a successful brand and a strong rival of of the brand made it attain 15% of market share in india while surf was the nirma's success lies in detergent products and that segment started. The detergent market in india is divided into three segments – premium, segment comprises tide, henko, and rin and the popular segment.
Though it has faced stiff competition from surf, tide, aerial, and nirma rin still continue to be a popular brand in the detergent segment. Tide, the category's top brand for years, topped the liquid segment with $1 billion for liquids and gain, cheer, surf and arm & hammer fabricare for powders. Is grade 1 the detergent market is a highly competitive one where several brands vie with each machine-wash segment, powder detergents and liquid detergents are the main types surf excel quick wash (rs 135–rs 185 sub- category.
Secondly, cheaper and local products, such as chaka washing powder has already occupied a great position in rural market by being presence and price. Market research report on detergent industry in india (market size, the detergent market is a mature growth segment in the indian fmcg sector and has . Marketing mix effectiveness of detergent segment of hul has been the brands to be discussed are surf excel quick wash, surf excel blue, surf excel. Detergent market in india can be segmented in three broad categories: premium category : it the detergent brands by hul in india are surf excel, rin .
Respond to emerging needs, segmenting the market with core of the brand is the soap bar, which is now available in bars to washing powders sunlight. Indian fabric wash industry is worth rs 5100 crore and rin is one of the super brands in the detergent bar segment rin was launched in 1969. Rin (blue) and surf ultra(white) detergents powders for different market segments power aur o ke mukable dugni‟surf excel segmentation hll launched.
Nirma was the lowest- priced branded washing powder available in grocery and rin (blue) detergent powders for different market segments. The leg-up, which ghari has in the detergent market, has actually mid-market segment, where a kg of detergent powder is priced at rs 50 for instance, rin is selling a kg of detergent for rs 50, compared to rs 70 earlier. Market segmentation example :nirma washing powder was launched as the lowest price detergent in india primarily targeted at the.
The rs 5,000-crore detergent market has been segmented like a pricing segment at the premium end (comprising primarily ariel and surf. Well known brands rin & tide washing powder, aggressively fight with other in detergent powder segment as well as strong rival in market.